40 YEARS AHEAD
THE FEELING BEHIND THE BMW AND MINI DRIVING EXPERIENCE
The success story of the BMW and MINI Driving Experience stretches back over 40 years now. An anniversary worth celebrating – with a film paying tribute to the doers and companions and to the brand BMW itself.
With our film concept – aiming at showing not only the history but also the variety of the Driving Experience – we were able to attract many of the characters who are deeply interwoven with the BMW and MINI Driving Experience. We were lucky to shoot even with the first-ever Chief Instructor. This film simply represents the feeling and passion behind the BMW and MINI Driving Experience.
Camera / DoP