Snow & Ice Experience Arjeplog
SPEED AND TEMPERATURES AT THE LIMIT

The stunning, idyllic landscape in the high north of Sweden and the roaring motor sound of the BMW M models: our film about the BMW Snow & Ice Experience in Arjeplog looks like a lot of fun, it fascinates, and the spectacular pictures get us carried away immediately. Our personal conclusion: mission accomplished!

What – fortunately – is not visible in the film, are the challenges of this ice cold production: up to minus 34 degrees, maximum 4 hours of sunshine per day, up to 50% less battery life of our cameras – and not to forget: our reduced freedom of mobility with three (or more) layers of winter clothing. But despite all of this, we’ve had maximum fun and we’re proud of the result!

Direction
Felix Müller

Camera / DoP
Christoph Steiner

Production
Florian Weiß